Nick Riley
Brand. Design. Digital
Elite Priority One
EP1 is the pinnacle tier of Air New Zealand’s frequent flyer programme. An invite-only club that caters to the most discerning of flyers and Air New Zealand’s most valued customers.

Based around a story of ‘firsts’, this identity and experience was curated and crafted in a way that spoke to exclusivity, luxury and personalisation. A highly coveted membership in a world of mass-maket air travel.





©2021 Nick Riley
Auckland, New Zealand.
+64.21.263.7729
nick@nickriley.co.nz