Nick Riley
Brand. Design. Digital
Representing New Zealand

The BLACKCAPS and WHITE FERNS are more than just international sport teams, they are the demonstration of the New Zealand spirit of cricket.

With a clear role to represent New Zealand on the world stage, they required a bold, powerful expression that would support a core idea of ‘collective strength’. This culminated in a brand expression that’s fit-for-purpose for the digital and social media age, whilst retaining a classic sense of national pride.

©2021 Nick Riley
Auckland, New Zealand.