Representing New Zealand
The BLACKCAPS and WHITE FERNS are more than just international sport teams, they are the demonstration of the New Zealand spirit of cricket.
With a clear role to represent New Zealand on the world stage, they required a bold, powerful expression that would support a core idea of ‘collective strength’. This culminated in a brand expression that’s fit-for-purpose for the digital and social media age, whilst retaining a classic sense of national pride.
With a clear role to represent New Zealand on the world stage, they required a bold, powerful expression that would support a core idea of ‘collective strength’. This culminated in a brand expression that’s fit-for-purpose for the digital and social media age, whilst retaining a classic sense of national pride.
